But the Barclays Center has been curiously reticent about this new sponsor.
Perhaps they're reticent about the taint of gambling.
But I suspect that arena operators, as well as developer Greenland Forest City Partners, seek to avoid attention to the branding of a plaza that GFCP promotes as a public amenity.
And that's part of a strategy to get state permission--after public hearings--to transfer the huge bulk of the unbuilt tower over that plaza at Flatbush and Atlantic avenues across the street to Site 5, which is today home to Modell's and P.C. Richard and already approved for a substantial 250-foot, 439,050-square-foot building.
The combined bulk, including the potential transfer, would be some 1.55 million square feet, the biggest tower in Brooklyn, nearly as bulky as the 1066-foot-New York Times Tower in Midtown, and fa…